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Where are you losing customers?
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Where are you losing customers?
I’ve been reviewing my Shopify analytics and noticed something weird. Traffic is stable and even growing a bit, product page views look decent, but sales don’t match the numbers I’d expect. When I checked the funnel, I saw a big drop between add-to-cart and checkout completion, but I’m not 100% sure that’s the only issue. I don’t really have a structured plan to fix it — just random tweaks here and there. Do you actually know exactly where your store loses most customers, and do you work with a clear action plan to improve that stage?
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2 Replies
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We were in a very similar situation last year. Tons of traffic, decent engagement, but revenue wasn’t scaling. Once we mapped the full funnel step by step, we realized our biggest leak was actually earlier — on product pages, where users weren’t convinced enough to add items to cart. We ended up digging deeper into user behavior, heatmaps, and structured testing instead of guessing. I also spent time reading how professional CRO teams approach this kind of analysis, including insights shared by conversionrate store, and it helped me understand that optimization isn’t just about fixing one page. It’s about building a roadmap: audit, hypothesis, test, measure, repeat. After we created a prioritized plan instead of reacting emotionally to metrics, improvements became much more consistent.
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From what I’ve seen across different online shops, growth often stalls not because of traffic issues but because small friction points accumulate along the journey. Even minor usability problems or unclear messaging can quietly impact overall performance. Teams that document processes and review data regularly tend to make steadier progress over time.
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