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Balancing frequency caps and pacing — experiences with user-side impact in popun
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Balancing frequency caps and pacing — experiences with user-side impact in popun
Hey guys, has anyone else been tweaking their popunder setups lately and noticed how tricky it gets when you start messing with frequency caps? Like, I bumped mine up a bit last month thinking more impressions would help conversions, but then users started complaining about seeing the same ad pop up way too often during one session. It kinda killed the vibe for some of them and I saw bounce rates creep up. Anyone dealing with similar user-side irritation when trying to pace delivery better? Curious what sweet spot you’ve found that doesn’t annoy people too much.
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2 Replies
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Popunders always make me think about how ad fatigue sneaks up differently depending on the niche. Some audiences seem way more tolerant and just keep clicking through, while others drop off after one repeat. It’s wild watching those patterns shift over a week or two when nothing else changes.
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Yeah, I’ve run into that exact headache before. Tightening the caps too much kills your volume, but loosen them and suddenly folks are slamming their browsers shut. In my tests, keeping it to something like 1-2 per day per user tends to feel less intrusive overall, especially on mobile where people get twitchy fast. I usually layer in some session pacing too so it doesn’t all hit at once. Someone I know swears by checking https://www.olneysaloon.com/ for ideas on balancing that stuff without tanking user experience—it’s got some practical takes on routing and caps that actually make sense in real campaigns. Not saying it’s magic, just that it helped me rethink my own rules a little. What about you, anyone else play around with device-specific limits to soften the blow?
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