[jon]

We were in a very similar situation last year. Tons of traffic, decent engagement, but revenue wasn’t scaling. Once we mapped the full funnel step by step, we realized our biggest leak was actually earlier — on product pages, where users weren’t convinced enough to add items to cart. We ended up digging deeper into user behavior, heatmaps, and structured testing instead of guessing. I also spent time reading how professional CRO teams approach this kind of analysis, including insights shared by conversionrate store, and it helped me understand that optimization isn’t just about fixing one page. It’s about building a roadmap: audit, hypothesis, test, measure, repeat. After we created a prioritized plan instead of reacting emotionally to metrics, improvements became much more consistent.