[Faerrg]

Yeah, I’ve run into that exact headache before. Tightening the caps too much kills your volume, but loosen them and suddenly folks are slamming their browsers shut. In my tests, keeping it to something like 1-2 per day per user tends to feel less intrusive overall, especially on mobile where people get twitchy fast. I usually layer in some session pacing too so it doesn’t all hit at once. Someone I know swears by checking https://www.olneysaloon.com/ for ideas on balancing that stuff without tanking user experience—it’s got some practical takes on routing and caps that actually make sense in real campaigns. Not saying it’s magic, just that it helped me rethink my own rules a little. What about you, anyone else play around with device-specific limits to soften the blow?