Eric Lofholm is the President and CEO of Eric Lofholm International, a company he founded to provide affordable, professional sales training. Since 1999 Eric has trained over 10,000 salespeople and entrepreneurs with his proven sales strategies. When Eric started in sales, he was a bottom producer for an entire year and was nearly fired for not hitting his quota. It was at that point Eric got professionally trained. The next month he hit quota and the following month he became the top producer in his company. He has written 3 main books including Sales Scripting Mastery, one of the most comprehensive books ever written on sales scripting. Eric lives in Rocklin, California with his wife Heather and his 4 children.